E-mail Tracking

Built right into Active Club Manager is the tracking of all e-mail events. This is not just a benefit designed for e-mail marketing but for all e-mails whether marketing, member communication, internal communication or organizational processes. Unlike other systems, Active Club links these events to customers, transactions, processes, organizations, and staff for superior reporting and visibility.

  • dive into the details of all the outbound messages delivered, opened, clicked, and failed
  • up-to-the-minute updates in real-time built into the software
  • tracks complaints, unsubscribes, and critical bounce processing information
  • tracks revenue generation resulting from e-mail marketing campaigns

Customer Relationship Management (CRM)

Customer communication, relationship management and reporting is vital to growing and managing your business, so we provide you with a wide range of important tools. Active Club Manager allows you to search customers, transactions, inventory and email event more thoroughly than any other CRM/DTC Sales System. Choose the table, build the search, spin the view in multiple ways and know your business and customers inside and out.



  • easy personalized customer e-mails sent from where you’re working
  • integrated and automated e-mail communication with customers
  • e-mail templates with full access to database fields


  • automated welcome letters
  • automated birthday cards (member and spouse)
  • automated membership anniversary cards
  • automated wedding anniversary cards
  • automated financial reporting
  • shipping problem notifications
  • package delivered e-mails


  • proximity determination
  • delivery address and e-mail address validation
  • customer advanced gift and promo features
  • club cancellation tracking, automated expiration and suspension features
  • built-in customer source tracking
  • customer preference tracking
  • membership statistics snapshots


  • all reports and e-mails are extensively customizable
  • numerous real-time dashboards
  • built-in employee incentive system



Email Tracking

Marketing Tools - Email Campaign Analysis

Email Compose & Send

Using Active HTML Editor

Marketing Tools - Email Unsubscribe

Using Active HTML Templates

Using Active HTML Report Templates Part 1

Using Active HTML Report Templates Part 2


Using Constant Contact

Using MailChimp

Using SocketLabs

Using Vertical Response


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