Is your winery or distillery taking advantage of email marketing this holiday season? If not, why not?
Email marketing is a cost-effective solution that gives any business the power to reach customers in a place most people visit every day – their IN box. There is plenty of data to back that up.
• 91 percent of US adults like to receive promotional emails from companies they do business with (MarketingSherpa, 2015)
• Email is almost 40 times more effective than Facebook and Twitter combined in helping a business acquire new customers. (McKinsey, 2014)
Other reasons that should prompt you to implement an email marketing program, if you are not already doing so, include building credibility, and an added boost to your winery or distillery sales, and ultimately to ROI. Another reason to do email marketing is to have your winery or distillery strengthen relationships between yourself and the customers by educating, entertaining or notifying them of various events, offers, and insights.
Connect further by tracking loyalty and tenure and send them special emails of thanks with gifts to redeem in your tasting room or online offerings. Send birthday notes, anniversary greetings or anything you want that connects your business to your customers and fits your brand strategies.
Certainly, trial and error fit into your email marketing and is part of the mix to find what messages work best for your brand. Using metrics can help to improve your messages and offers for improved results each campaign you execute.
From a small business owner, following is a loosely paraphrased quote on the effectiveness of email marketing. “Email has definitely helped us with web traffic and attendance at our events. I like that after I send an email out, I can go back to “tracking” and see how many people clicked through on which links, and, on which devices they viewed the email from. That way I can tell people are interacting with our content and click throughs on our website.” A. Whitaker, Public Relations
Active allows emails to be sent to any selected customers from any place you are working within the Active POS database. For more specifics on Active and how Active’s All-In-One POS sales software sales system, including comprehensive email marketing solutions; and to give your winery/distillery business a boost in efficiencies and an uptick on your bottom line (ROI), contact Thomas@activeclubsolutions.com to request a demo.
About Active Club Solutions:
Active Club Solutions, Inc. is a leading provider of DTC sales solutions (Mobile Winery POS, club software, ecommerce, website design). Our mission is to provide a single and comprehensive sales system for firms selling direct to the consumer. Active Club Solutions has been providing DTC sales solutions to wineries, distilleries, and wine stores that seek to elevate sales and maximize service. Today the company has an entire suite of sales tools all in one single database. Active Club Solutions’ commitment to developing and continually improving its sales software and service has made us a leading and well-respected partner and provider of direct sales software with a commitment to quality and customer success.
For more information, visit www.activeclubsolutions.com. To Request a Demo email Thomas@activeclubsolutions.com or call 1-877-441-2582 x. 52.