Wineries/distilleries have different ways of collecting new mailing addresses. Many use a branded mailing list sign up card. Some wineries/distilleries insist on an email address for every POS transaction. Others incentivize staff to collect mailing list detail or email addresses by paying a dollar amount per name(s) collected per day/week/month etc. Some even offer perks to the guests who sign up, in the form of an immediate purchase discount or limited edition type products, such as signed magnums or engraved flasks.
Whatever method your craft beverage business currently employs, you really should consider a Kiosk system. If your craft business setting already uses iPads you can easily turn an extra iPad into a Kiosk station to allow and encourage guests who are roaming around your tasting room to self-serve and sign up. Let your guests do the work of entering their data details directly into your POS system accomplishing a couple of things. Firstly, no staff member needs to stay late to input all the sign-ups collected. In fact, by employing a Kiosk system for addresses and emails for mailing lists, whether snail mail or email, you are making it very easy for guests to sign up! In this way no one can say your craft business tasting room has pushy sales people. In fact, if you already use a paper form it’s almost the same thing to ask folks to sign up just using a computer rather than a paper version. By letting the guest do the work you eliminate some of the administrative costs because no one on staff is manually entering the guest information. The main thing is to make sure your staff is trained to assist the guests in the sign-up process and are eager to promote it!
Certainly your tasting room is providing you with an important opportunity for you to capture your customer emails and mailing addresses. You have welcomed them, toured, tasted and taken photos of and with them. Perhaps the guests want to sign up for the club to keep the experience of connectedness with the winery/distillery continuing. Here is another reason to have a Kiosk rather than a paper wine club application form. Invariably in many instances the guest is making a purchase and signing up for the club simultaneously. With a Kiosk the guest joining the club can enter their credit card number along with all the ship to/bill to data at the same time. Instead of a paper form which has to be entered in the back of the house at a later dated the details are already the system by the customer directly, often limiting errors from hard to read scribblings on a wine club form. The customer now is a new club member immediately rather than the delay of inputting the application later.
Having a Kiosk makes it easier for guests who visit your tasting room and serves as an efficient way to build continued excitement about your craft beverage business. The Kiosk then automatically syncs up with your POS and even updates your email marketing list to stay in touch with your guests in a personal manner.
However you, the winery/distillery, want to collect mail and email addresses via paper forms or Kiosk, Active has you covered. Active’s easy iPad POS is designed for busy winery tasting rooms, craft beverage businesses, and retail locations. It includes powerful club features, inventory management, alcohol shipping, tips functionality, and kitchen/fulfillment printing built right in. It communicates live with your unique master database so it is always current with customer and inventory data. To request a DEMO contact Thomas@activeclubsolutions.com directly. Or, visit our website for more information at www.activeclubsolutions.com.