Active has released another new feature for making life a little easier for staff and managers of tasting rooms, club and Ecommerce within the wine and spirits category. Now part of the Active Marketing Tools is “Email Unsubscribe” or the “Opt-Out” feature. This feature is not for all uses, however. Email Unsubscribe or Opt-Out is only for marketing emails. What email types do not support Opt-Out with Active?
• Opt-Out cannot be used for “club membership” emails
• Opt-Out cannot be used for “transaction” emails
• Opt-Out cannot be used for “person” email
What this means is that if your winery or distillery is sending out email campaigns using several systems, Active’s new web tools just made your life easier. No longer do you have to search in your database to find them and manually click multiple times to take them off your email list. You really don’t need 3rd Party Email companies to send your emails (and collect no data) such as Mail Chimp, Vertical Response, and Constant Contact when you are an Active client end user as the system truly is an all-in-one solution for all your direct to consumer sales channels.
Sending marketing emails to segmented lists or even general lists, where recipients no longer wish to be on your list, now in Active they just click on the unsubscribe icon or click on the opt-out button. Where ever you placed the icon or the button on your email document, no matter the message whether it is a call to action, informational piece, or event invite, once they click out your work is done by their effort. Period.
Certainly, Active will be at Unified Grape & Wine Symposium in January of 2019 at Booth #519, but you don’t need to wait to find out more about how Active can simplify your life.
For more specifics now on Active and how Active’s All-In-One POS software sales system; and how to give your winery/distillery business a boost in efficiencies and an uptick on your bottom line (ROI), contact Thomas@activeclubsolutions.com to request a demo now.
Active Club Solutions, Inc. is a leading provider of DTC sales solutions (Mobile Winery POS, club software, ecommerce, website design). Our mission is to provide a single and comprehensive sales system for firms selling direct to the consumer. Active Club Solutions has been providing DTC sales solutions to wineries, distilleries, and wine stores that seek to elevate sales and maximize service. Today the company has an entire suite of sales tools all in one single database. Active Club Solutions’ commitment to developing and continually improving its sales software and service has made us a leading and well-respected partner and provider of direct sales software with a commitment to quality and customer success.
For more information, visit www.activeclubsolutions.com. To Request a Demo email Thomas@activeclubsolutions.com or call 1-877-441-2582 x. 52.